No Contract Cell Phone Plans Grow In Popularity - Forbes: " . . . The big (or not so big) shocker is that the mainstream carriers don’t measure up to the little guys. According to the ACSI, the smaller carriers (when combined) easily top the big four — Tracfone, Cricket, and MetroPCS (now part of T-Mobile), Boost, and others rising 3 percent to a score of 78. The fairly obvious reason: Smaller companies understand the power of giving customers choice and freedom: They do not lock customers into contracts and are perceived as a better value. . . ."