Lenovo CEO on Apple, Samsung: 'Our mission is to surpass them' - Fortune Tech: "We will fully leverage the Motorola brand in the U.S. and Latin America, just like we leveraged the ThinkPad brand in the PC space. Motorola will be our smartphone product.
So there will be no Lenovo-branded phones in the U.S.?
We haven't made a final decision. Most likely we will leverage the Motorola brand, but it could be something like "Motorola by Lenovo."
In China, certainly we will keep the Lenovo brand, but it is possible that we will reintroduce the Motorola brand as well. We have a full range of channels to sell our phones, so for different channels we could use different brands to maximize our sales volume.
Regarding the product portfolio, we don't want to be playing just in the entry level or to be viewed as a cheaper brand. We want to compete in the full range of the product line, including the premium segment. Both Lenovo and Motorola have the DNA of innovation. I believe we can develop a very innovative or very premium product. Meanwhile, we should be more competitive in the entry level given that Lenovo has global scale in our manufacturing capabilities and operational efficiency." (read more at link above)