The Official Motorola Blog: Goodbye Sticky. Hello Ara.
: "The design for Project Ara consists of what we call an endoskeleton (endo) and modules. The endo is the structural frame that holds all the modules in place. A module can be anything, from a new application processor to a new display or keyboard, an extra battery, a pulse oximeter--or something not yet thought of! . . . a common vision: to develop a phone platform that is modular, open, customizable, and made for the entire world. . . ." See more at: http://motorola-blog.blogspot.co.uk/2013/10/goodbye-sticky-hello-ara.html#sthash.PMYsLmMF.dpuf
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