Motorola, Project Ara, modular smartphone

Customization, ordering direct from the manufacturer, modular components --

Motorola's Project Ara modular phone prototype is 'almost ready' | News | TechRadar: "Woodside also dropped a significant hint that, once ready, the modular smartphones and components will be sold on the Moto Maker customisation website. "Moto Maker was the beginning of a more exciting and longer term story which is how do we involve consumers and give them more choice," he added. "Ara is much further out but you can see how those two things tie together and how as we introduce new materials into Moto Maker we're gonna pursue that theme across our product line going forward. What we'd like to eventually get to is [customising] functionality within the device and that's where Project Ara and Moto Maker may converge." Moto's new direction seems heavily centric on giving smartphone users exactly what they want in a smartphone. The Moto X offers custom backplates, materials and colour schemes and Project Ara will take those decisions to the ultimate level for tech enthusiasts." (read more at link above)

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