Motorola Moto X Customization

Motorola’s Moto X - Interface Innovation with a Learning Curve --

Review: Motorola’s Moto X | MIT Technology Review: "It’s really in the customization and purchase experience that you can actually see the influence of Google on Motorola. It’s all driven by data, from customer research and focus-groups to real-time feedback on inventory availability. Since the original Nexus was launched, Google’s been trying to find a way to change the experience of buying smartphones, and Moto Maker gets us closer."

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