Android Winning Mobile War With Apple


Dec. 12 (Bloomberg) -- Bloomberg's Tom Giles talks about social media, twitter, mobile advertising and Google's Eric Schmidt. Giles speaks on Bloomberg Television's "Market Makers." (Source: Bloomberg)

Google Chairman Says Android Winning Mobile War With Apple: Tech - Bloomberg: "Booming demand for Android-based smartphones is helping Google add share at the expense of other software providers, Schmidt said yesterday in an interview at Bloomberg’s headquarters in New York. Android snared 72 percent of the market in the third quarter, while Apple had 14 percent, according to Gartner Inc. Customers are activating more than 1.3 million Android devices a day, Schmidt said. “This is a huge platform change; this is of the scale of 20 years ago -- Microsoft versus Apple,” he said. “We’re winning that war pretty clearly now.” Schmidt’s remarks reflect Google’s growing confidence in its ability to attract users and advertisers as more customers rely on handheld devices and shun traditional computers. By giving away Android, Google cedes revenue to hardware partners, such as Samsung Electronics Co. Schmidt is willing to make that sacrifice because it drives demand for ads and other Internet- based services that benefit Google over time. “The core strategy is to make a bigger pie,” he said. “We will end up with a not perfectly controlled and not perfectly managed bigger pie by virtue of open systems.” During the hourlong interview, Schmidt also touched on topics as varied as taxes, the economy and Google’s growing roster of competitors. . . ."

Smartphone OS shipments and marketshare (Credit: IDC via news.cnet.com):
graphic of smartphone OS shipments and market share














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