WhatsApp--have you got it?
The inexorable rise of WhatsApp | MHP Communications: " . . . WhatsApp is, according to Ben Evans and many others, the biggest social network you’ve never heard of. It’s a phenomenon – so much so that Facebook tried (and failed) to buy it in late 2012.
For the uninitiated, WhatsApp is an app that allows you to send free messages (text, images, audio and video) to anyone for free. It does for SMS and MMS messages what Skype did for voice calls. Unlike BBM, iMessage and others, it’s no walled garden. It works across networks and across Blackberry, Windows Phone, iOS, Android, Symbian and others.
Its growth has been nothing short of spectacular. According to Onavo Insights, over a third of UK iPhone owners have it on their device. In Spain, that number is a staggering 97%. . . ."
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